Terms of Service

1. What Kitto does

Kitto connects to your Google Search Console, finds pages on your site that are close to ranking, plans articles and page updates around them, writes drafts with AI models, runs every draft through an automated quality gate, and publishes to your site when you or your settings tell it to. It then reports movement using your own Search Console numbers.

Kitto is a tool, not an agency. It does not post to social networks, and does not act on your site beyond the connections you grant.

2. Your account and your site

• You must be at least 18 and able to enter a contract. One person is responsible for each account.
• You may only connect sites you own or are authorised to manage. Connecting Search Console grants Kitto read-only access to that property; you can revoke it at any time in your Google account or in Kitto.
• Publishing requires a connector to your CMS (for example WordPress) with credentials you provide. We store them encrypted and use them only to publish and update the content you approved.
• Keep your login secure. Actions taken through your account are treated as yours.

3. The Start plan, your first month

Kitto starts with the Start plan: a first month that costs $4.99 and includes 5 published articles on one website, each with a summary of its quality-gate result. It is one billing month, not two consecutive billing steps. On Start every finished article waits for your approval before it is published: automatic publishing, credit packs and the full gate report are part of the Growth and Scale plans.

• It continues automatically. Unless you cancel before that first month ends, your subscription continues as the Growth plan at $49 per month, charged to the same payment method. This is shown before you enter your card, and you confirm it with a separate, explicit action at checkout.
• You can always see the next charge. The renewal date and amount are shown on the checkout page, in your receipt and in the billing portal, and cancelling takes one click. You may also move to Growth earlier in the month, in which case you pay only the difference for the rest of that month.
• One Start month per site. A site (Search Console property) can go through the Start plan once, regardless of the account or email used.
• EU and UK consumers. You have a 14-day right of withdrawal. Because Start begins publishing immediately, we ask you to consent to starting the service within that period and to acknowledge that this consent ends the right of withdrawal for the $4.99 first month. You are still covered by our Refund Policy.

4. Plans and credits

Paid plans are billed in US dollars, monthly (Growth $49, Scale $99) or yearly at a 20% discount (Growth $468, Scale $948 per year, paid up front). Yearly plans renew at the same yearly price. Plans are measured in credits:

• One credit is deducted only when an article is published. A draft that fails the quality gate costs nothing.
• If you send articles to your own system by webhook and it does not return a page address, the credit is used when your system confirms it received the article.
• Updating one existing page uses 0.6 credit. Merging several pages into one uses 1 credit.
• Kitto publishes at most two pieces a day per site; credits are a monthly ceiling, not a publishing quota.
• Unused credits carry over for 3 months from the month they were granted, then expire. Your balance is always visible in the app.
• Extra credits can be bought in packs. Purchased credits follow the same rules on use and expiry.
• Plan limits (sites, team seats, API access) are listed on the pricing page at the time of purchase. We may change prices for future periods with at least 30 days’ notice by email; the change never applies to a period you already paid for.

5. Cancellation

You can cancel at any time in the app (Settings → Billing) or through the billing portal linked in every invoice. Cancellation takes effect at the end of the current period; you keep access and remaining credits until then. Nothing is charged after that. Cancelling during your Start month means no full charge ever happens.

6. Billing and taxes

Payments are processed by Creem (Armitage Labs OÜ, Rotermanni 14, Tallinn 10111, Estonia), which acts as the Merchant of Record and contractual reseller for all purchases; the buyer facing terms shown at checkout apply to the payment. The Merchant of Record collects your payment, issues the invoice, calculates and remits any applicable sales tax or VAT, and processes refunds.

Creem is the name shown on the checkout page, on your invoice and on your card statement, and cancellation is also available through its billing portal. We never see or store your card number.

7. Refunds

The first full payment after your Start month is covered by a 30-day money-back guarantee. All details, including what applies to renewals, credit packs and the $4.99 first month, are in the Refund Policy, which is part of these terms.

8. Generated content and your responsibility

• You own what is published. To the extent permitted by law, we assign to you all rights we hold in articles and updates generated for your site. We do not reuse your content for other customers.
• You publish it. Content goes live on your site under your name. The quality gate checks facts, originality and readability, but it is automated and can miss things. You are responsible for reviewing content where accuracy matters (health, finance, legal and similar topics) and for compliance with the rules of your industry and jurisdiction.
• Keep your own copy. We keep working copies of articles and related working data for 3 months. After that they are deleted permanently and cannot be restored, so please download any article you want to keep. Published articles remain on your site.
• No ranking guarantees. Search rankings depend on Google and on your site. We show estimates and label them as estimates. We do not promise positions, traffic or revenue.
• AI providers. Drafts are produced with third-party AI models. Inputs derived from your site and Search Console data are sent to those providers under contracts that prohibit using them to train models. See the Privacy Policy.

9. Acceptable use policy

You agree not to use Kitto to:

• publish content that is illegal, defamatory, infringing, deceptive, or that promotes hate or violence;
• generate or publish sexually explicit or adult content, content that sexualises minors, or content that encourages self-harm, terrorism, weapons, drugs, malware, fraud or harassment of a person;
• impersonate another person or organisation, or present generated text as a named expert’s own words;
• run link schemes, doorway pages, cloaking or other practices that violate Google’s spam policies;
• connect sites you do not control, or run the Start plan repeatedly for the same site through different accounts;
• probe, overload or reverse-engineer the service, or resell it without a written agreement.

Our quality gate rejects drafts that fall into these categories, and we may suspend or close an account that breaks these rules. Where the breach is minor and fixable, we contact you first. To report misuse, write to support@kittoseo.com.

10. Our intellectual property

Kitto, its software, design, opportunity-detection logic and reports remain ours. You receive a limited, non-exclusive licence to use the service for your own sites while your subscription is active. Feedback you send us may be used to improve the product without obligation to you.

11. Availability and changes

We aim to keep Kitto available continuously but do not guarantee uninterrupted service. Google, your CMS host and AI providers are outside our control. We may change features with reasonable notice; if a change removes something essential from a plan you paid for, you can cancel and receive a pro-rated refund for the unused period.

12. Limitation of liability

To the extent permitted by law, Kitto is provided “as is”. We are not liable for indirect or consequential losses, lost profits, or changes in search rankings or traffic. Our total liability for any claim is limited to the amount you paid us in the 12 months before the claim. Nothing in these terms limits liability that cannot be limited by law, including statutory consumer rights in your country.

13. Termination

You can close your account at any time from Settings; connected Google and CMS access is revoked and your data is deleted as described in the Privacy Policy. We may terminate the agreement with 30 days’ notice, or immediately for a material breach of section 9. Published content stays on your site; it is yours.

14. Governing law and disputes

These terms are governed by the laws of Georgia. If you are a consumer, you also keep the protection of the mandatory laws of the country where you live. Before any formal step, write to support@kittoseo.com; most issues are solved within a few days.

15. Changes to these terms

We may update these terms. For material changes we email account holders at least 14 days in advance. The date at the top shows the current version. Continuing to use Kitto after the effective date means you accept the updated terms.

16. Contact

Vladislava Zapechelniuk, an individual based in Georgia. Email: support@kittoseo.com.