Pricing
Kitto pricing is built on one unit: a credit. One credit is one published SEO article. Updating a page you already have costs 0.6 of a credit. A draft that does not pass the quality gate is not published, and its credit comes back to you. The audit and your opportunity map are free, and they ask for no card and no account. Everything below is what you would actually be charged: no setup fee, no charge per person on Growth, and nothing waiting behind a sales call.
A credit is the unit Kitto bills in: one credit pays for one finished SEO article, written from your own Search Console data, checked by the quality gate and published to your website. Nothing else on your account spends a credit.
Looking over a finished article usually takes about five minutes. The quality gate marks anything it could not verify, so you read the marked lines rather than the whole piece, and then decide whether it goes out.
Before you weigh $49 against anything, see what your own site needs.
Please give us your website address and we will read your public pages the way a search engine does, then write back with what is broken, what is missing and which fixes are worth doing first. No card, no account, and the findings are yours to keep.
Nothing is published, and nothing is charged.
There are three of them, and the only thing that really changes between them is how many articles a month you publish. Free is the whole audit and the whole opportunity map, with no writing. Growth is one website and 30 published articles a month. Scale is up to three websites and 75. You can move between them whenever you like: the new plan starts with your next period, and moving up does not take away the credits you already have.
No card
$0for as long as you like
Nothing to cancel, because nothing is charged.
No card, no account.
Most people start here
$49a month
$49 billed monthly. Paying for a year is $39 a month, which is 20% off.
Places open in small groups today, so this button leaves your email and we write to you the day yours is ready. Cancel in one click, and we return your first full payment within 30 days if you ask.
For more than one site
$99a month
$99 billed monthly. Paying for a year is $79 a month, which is 20% off.
A person answers within a working day.
Prices are in US dollars and are the same everywhere. No country pricing, no timers and no personalised offers. If you are weighing up the whole shelf, our guide explains what AI SEO tools cost.
Please move the slider to the number you have in mind, and we will show which plan covers it and what one published article works out at. Nothing is sent anywhere.
Growth
Growth includes 30 credits a month, so 30 published articles fit inside the plan with nothing to add on top.
Start with a free SEO audit: one field, no card, no account, and the findings are yours to keep. If you decide to go further, your first 10 days cost $4.99 and cover up to 3 published articles. You can cancel in one click, and we return your first full payment within 30 days if you ask.
See what the introductory period includes
Places open in small groups today, so that page takes your email and we write to you the day yours is ready. The full text is in our Refund Policy.
Some months are busier than others. If you run out of credits before the month does, you can buy a pack and carry on, without moving to a bigger plan and without waiting for the next period. Packs are added to your account straight away and they follow the same carry over rule as plan credits.
| Pack | Price | Price per article |
|---|---|---|
| 10 credits | $25 | $2.50 |
| 50 credits | $100 | $2.00 |
| 200 credits | $320 | $1.60 |
Please read that last column honestly: a pack costs more per article than a plan does. Packs are there for a busy month, not as a way to pay less. If you find yourself buying one every month, a bigger plan is cheaper for you, and we would rather say so than sell you packs.
Credits carry over for 3 months from the month they were added, and the oldest ones are always spent first, so nothing sits at the back of the queue going stale. A quiet month does not cost you anything: what you did not use is still there when the busy month arrives.
An example with numbers. On Growth you get 30 credits in January and publish 20 articles. The other 10 stay with you until the end of April, and in February you would publish from those 10 first. If you cancel, the carry over stops with the subscription, so please use what is left before your last paid period ends.
This is the part people usually have to hunt for, so it is written out in full here rather than in the small print.
The full wording lives in our Refund Policy and our Terms.
A credit is the unit Kitto bills in. One credit pays for one finished SEO article, written from your own Search Console data, checked by the quality gate and published to your website. Updating a page you already have costs 0.6 of a credit, and unused credits stay with you for 3 months.
It is not published. The draft stays in your account with the gate report attached, so you can see exactly which check it failed, and the credit comes back to you. You are never charged for something we would not put on your site ourselves.
Yes, and we tell you before it happens. The introductory period lasts 10 calendar days and then continues as Growth at $49 a month, unless you cancel. On day 3 we email you the exact date and the exact amount, 7 days ahead, with a cancel link in it.
Yes, in one click from your own account. There is no email to write and no call to sit through. Cancelling stops every future charge straight away, and you keep access until the end of the period you have already paid for.
Credits you do not use carry over for 3 months from the month they were added, and the oldest ones are spent first. If you cancel, the carry over stops with the subscription, so please use what is left before your last paid period ends.
Yes. If you ask within 30 days of your first full monthly payment, we return it, no questions asked. The $4.99 introductory payment is refundable on request too, while the introductory period is still running. The full text is in our Refund Policy.
Payments are taken by our authorised reseller, who acts as the Merchant of Record. They take the payment, issue the invoice, work out any tax and handle refunds. Their name is shown on the payment page and on your invoice, so you always know who the line on your statement is.
Last reviewed: 10 September 2026
The free SEO audit needs no card and no account. It reads every page we can reach, explains each finding in plain words and puts the list in priority order. If it turns out that new articles are not your next move, you have lost nothing and you keep the report.
We read your public pages and write back. Nothing is published, and nothing is charged.
