About
Who is behind Kitto, and how the articles are written
Daniel Mercer
Founder of Kitto
SEO practitioner since 2019: paid search and SEO for small businesses, then a small agency, then his own English-language websites.
In my own words
I have worked in search since 2019, first running paid search and SEO for small businesses, then a small agency where audits, on-page work, content and WordPress builds were the daily routine.
From 2022 I moved to English-language projects and my own websites, and that is where Kitto comes from: after years of checking other tools' drafts by hand, I wanted the check built into the product itself.
I have also watched other tools publish unverified numbers under a site owner's name. That is why nothing in Kitto goes live unless it has passed the quality gate or you have looked at it yourself.
How the articles are written
The articles are drafted by language models and checked automatically before you ever see them. We say so plainly, because you are the one publishing them under your own name. Every draft is compared with the pages already ranking for the query, every claim with a number, a date or a name is checked against a source, and anything that could not be verified is marked in the draft instead of quietly removed. By default the finished article waits for your check, which usually takes about five minutes, and you can switch to automatic publishing in one click.
What Kitto checks is described step by step in our guide to AI SEO content software, and the free audit is explained in what an SEO audit actually checks.
What Kitto is not
- Not an agency. Nobody writes on your behalf, and nobody touches your website except the CMS connection you set up yourself.
- Not a link marketplace. Kitto never buys, sells or exchanges links, and never places links to other customers on your site.
- Not a promise of rankings. Search results depend on Google, on your competitors and on your site as a whole. What we promise is the process, and you can watch the same pages in your own Search Console before and after.
Get in touch
If you would like to ask something before you start, please write to [email protected]. A person reads every message and answers within a working day.
